Terhal is the biggest Saudi spectacle done at a monumentally international level in celebration of the diverse cultures of the Kingdom. It is the tale of young Saad striving to shape the future by rediscovering Saudi cultural and natural heritage in the age of technology.
Hwadi Company Ltd. was commissioned by MOC Saudi to create an international theatrical show about Saudi Culture in collaboration with Dragone. The show was one of the last creations of Franco Dragone. A custom building was constructed to host the show which ran for 11 days.
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Terhal by Dragone, Production – Hwadi Company Ltd, Client & Copyright – MOC Saudi
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The Scope
We played the roles of cultural consultants in the creation of the show, providing cultural input on the story, costumes, music and selection of the scenes. We also designed the venue that hosted the show and were in charge of the overall visitor experience, in our capacity as creative directors.
Terhal by Dragone, Production – Hwadi Company Ltd, Client & Copyright – MOC Saudi
