Shop Qatar, the country’s nation-wide shopping festival, returned for its third edition in December 2019 and ran for a full month, bringing a host of new features for residents and visitors to indulge and enjoy. The annual festival invited residents and visitors to enjoy a variety of attractive retail offers at malls across the country as well as exciting fashion, lifestyle and entertainment events.
For the first time in Shop Qatar, the Design District offered a hub for the festival’s fashion-forward events and activations. Held at the Doha Exhibition and Convention Center (DECC), the District brought a colorful showcase of pop-up shops, cafes, and more than 20 fashion shows, workshops and masterclasses. In addition to the fashion-focused events, the final week of Shop Qatar 2019 hosted live music concerts featuring Pakistani, Indian and globally renowned artists.
Agence Publics Qatar was commissioned by the client to organize the event which witnessed the participation of 14 retail partners including Doha Festival City, Mall of Qatar, and The Pearl-Qatar. More than 50 hotels across Qatar had special offers throughout Shop Qatar.
Creative direction of the project, in both the proposal and live phases including venue design, visual identity development, content development for activations, venue branding and visitor experience.
Executing Agency – Agence Publics Qatar, Client & Copyright – Qatar Tourism Authority
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