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    SEPHORiA
    Virtual House of Beauty

    September 18, 2021
    When the pandemic highlighted the unifying power of virtual events, Sephora seized the opportunity to reinforce its ethos of inclusivity on a global scale.
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    Over two years (2021 and 2022), Eventique designed and developed immersive 3D environments for SEPHORiA: Virtual House of Beauty—accommodating hundreds of thousands of users and showcasing a multitude of beauty brands and interactive programming. Pushing boundaries even further, the agency introduced Sephora to Web3 by launching its first POAP token and crypto wallet, marking an innovative leap into the future of brand engagement.
    SEPHORiA allowed visitors to wander in a virtual house that included a foyer, loft, family room, sunroom, theater room and backyard featuring celebrities, influencers and DJs. The event won the BizBash Event Experience Award.
    Img Executing Agency – Eventique NY, Client & Copyright – Sephora
    Img Executing Agency – Eventique NY, Client & Copyright – Sephora
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    The Scope
    3D Design direction of the project, for both years.
    Img Executing Agency – Eventique NY, Client & Copyright – Sephora
    Img Executing Agency – Eventique NY, Client & Copyright – Sephora
    Empty heading.
    Img Executing Agency – Eventique NY, Client & Copyright – Sephora
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